Mhttp://www.youtube.com/watch?v=MJ7zFAb1KbU
Here is a link to the well known advert advertising Cravendale milk. The message of the advert is that this milk stays fresher for longer. Milk isn't widely advertised and the only other television ad I can think of relating to milk is about getting people to switch to organic milk.
I think television advertising for milk is very limited because although people have changed the way they consume milk for example we no longer get milk from our local milkman; people are so used to what they usually buy, even if people's lives are generally becoming busier, and Cravendale have a market for their long life milk (as it's more convinient), I'm not sure if the advert is convincing enough to get people to switch to this product.
The advert uses humour to attract the audience, the message is clear and simple and the funniness of the advert is what I particularly like about it.
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